Northwind Rebrand

The challenge

Northwind had grown through acquisitions and ended up with four logos, three websites and no shared voice. Expansion into five new markets demanded one clear, scalable brand.

Our approach

We ran stakeholder workshops in three countries, audited 400+ pages of content and designed a modular identity built around a single, flexible mark. The website was rebuilt on a component system that maps one-to-one to CMS blocks.

“For the first time, every market speaks with the same voice — and can still adapt locally.”

Results